WHAT IT IS

Semi-permanent, direct-dye color that allows artists to create color masterpieces

WHAT IT DOES

• Pulp Riot is easier to apply, it's more vibrant, it lasts longer, and it fades better

• For the brightest and truest color tone results, apply on pre-lightened hair

• Shades can all be mixed with each other to create custom colors

• Clear can be used to dilute colors to make them lighter or pastel and Noir (black) can be added to other colors to make them darker

• Neon shades glow in black/UV lighting

WHAT ELSE YOU NEED TO KNOW

• Vegan and cruelty-free

• Free of gluten, ammonia, parabens, PPD and MEA

• Do not mix with developer or process with heat